Analyzing the relationship between trust and purchase intention in mCommerce

Katherine Duran, ALEXANDRU CRISTIAN RUSU, Sandra Cano

Research output: Contribution to journalConference articlepeer-review

Abstract

The use of mobile devices is widely spread. The electronic commerce trough mCommerce is also increasing. However, there are still suspicions in some users when purchasing good or services through a mobile channel. One of the main issues that influence the purchase intention in mCommerce is the customers' trust. Consumers' trust is intrinsically related to their experience, but also with the confidence in a brand. We aim to examine the relationship between customers' trust and their intention to purchase in mCommerce. For this purpose, we designed a specific scale, based on an extensive literature review. The paper presents the process of designing the scale.

Original languageEnglish
Pages (from-to)102-107
Number of pages6
JournalCEUR Workshop Proceedings
Volume2747
StatePublished - 2020
Externally publishedYes
Event6th Iberoamerican Conference of Computer Human Interaction, HCI 2020 - Arequipa, Peru
Duration: 16 Sep 202018 Sep 2020

Keywords

  • Consumer trust
  • Costumer experience
  • MCommerce
  • Purchase intention

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