TY - JOUR
T1 - Analyzing the relationship between trust and purchase intention in mCommerce
AU - Duran, Katherine
AU - Rusu, Cristian
AU - Cano, Sandra
N1 - Publisher Copyright:
Copyright © 2020 for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0).
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020
Y1 - 2020
N2 - The use of mobile devices is widely spread. The electronic commerce trough mCommerce is also increasing. However, there are still suspicions in some users when purchasing good or services through a mobile channel. One of the main issues that influence the purchase intention in mCommerce is the customers' trust. Consumers' trust is intrinsically related to their experience, but also with the confidence in a brand. We aim to examine the relationship between customers' trust and their intention to purchase in mCommerce. For this purpose, we designed a specific scale, based on an extensive literature review. The paper presents the process of designing the scale.
AB - The use of mobile devices is widely spread. The electronic commerce trough mCommerce is also increasing. However, there are still suspicions in some users when purchasing good or services through a mobile channel. One of the main issues that influence the purchase intention in mCommerce is the customers' trust. Consumers' trust is intrinsically related to their experience, but also with the confidence in a brand. We aim to examine the relationship between customers' trust and their intention to purchase in mCommerce. For this purpose, we designed a specific scale, based on an extensive literature review. The paper presents the process of designing the scale.
KW - Consumer trust
KW - Costumer experience
KW - MCommerce
KW - Purchase intention
UR - http://www.scopus.com/inward/record.url?scp=85096913210&partnerID=8YFLogxK
M3 - Conference article
AN - SCOPUS:85096913210
SN - 1613-0073
VL - 2747
SP - 102
EP - 107
JO - CEUR Workshop Proceedings
JF - CEUR Workshop Proceedings
T2 - 6th Iberoamerican Conference of Computer Human Interaction, HCI 2020
Y2 - 16 September 2020 through 18 September 2020
ER -