Commercial discourse

Carmen López Ferrero; Cristian González Arias

doi:10.4324/9781315882727-41

Commercial discourse

Carmen López Ferrero, Cristian González Arias

INSTITUTE OF LITERATURE AND LANGUAGE SCIENCES

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Commercial discourse can be defined by a double objective: on the one hand, selling a product or a service to obtain an economic benefit, and on the other hand, managing this sale and purchase activity at a communicative level. Therefore, the pragmatic effectiveness of this discourse is based on the achievement of these two goals: (a) selling the service or product that constitutes its registered name, and (b) organizing the communicative activity both inside and outside the company with the customers and other commercial entities.

Original language	English
Title of host publication	The Routledge Handbook of Hispanic Applied Linguistics
Publisher	Taylor and Francis
Pages	512-530
Number of pages	19
ISBN (Electronic)	9781134691418
ISBN (Print)	9780415813785
DOIs	https://doi.org/10.4324/9781315882727-41
State	Published - 1 Jan 2014

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Commercial discourse

Abstract

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