Abstract
Commercial discourse can be defined by a double objective: on the one hand, selling a product or a service to obtain an economic benefit, and on the other hand, managing this sale and purchase activity at a communicative level. Therefore, the pragmatic effectiveness of this discourse is based on the achievement of these two goals: (a) selling the service or product that constitutes its registered name, and (b) organizing the communicative activity both inside and outside the company with the customers and other commercial entities.
Original language | English |
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Title of host publication | The Routledge Handbook of Hispanic Applied Linguistics |
Publisher | Taylor and Francis |
Pages | 512-530 |
Number of pages | 19 |
ISBN (Electronic) | 9781134691418 |
ISBN (Print) | 9780415813785 |
DOIs | |
State | Published - 1 Jan 2014 |