Commercial discourse

Carmen López Ferrero, Cristian González Arias

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Commercial discourse can be defined by a double objective: on the one hand, selling a product or a service to obtain an economic benefit, and on the other hand, managing this sale and purchase activity at a communicative level. Therefore, the pragmatic effectiveness of this discourse is based on the achievement of these two goals: (a) selling the service or product that constitutes its registered name, and (b) organizing the communicative activity both inside and outside the company with the customers and other commercial entities.

Original languageEnglish
Title of host publicationThe Routledge Handbook of Hispanic Applied Linguistics
PublisherTaylor and Francis
Number of pages19
ISBN (Electronic)9781134691418
ISBN (Print)9780415813785
StatePublished - 1 Jan 2014


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