TY - JOUR
T1 - Comparing professional identities, attitudes, and views in public communication
T2 - A study of Chilean journalists and public relations practitioners
AU - Mellado, Claudia
AU - Hanusch, Folker
N1 - Funding Information:
Research for this article received funding from Fondecyt Grant No. 1080066.
PY - 2011/11
Y1 - 2011/11
N2 - Public relations (PR) practitioners' and journalists' professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists' and PR practitioners' professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.
AB - Public relations (PR) practitioners' and journalists' professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists' and PR practitioners' professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.
KW - Journalism
KW - Journalists
KW - Media relations
KW - Professional identity
KW - Public relations
KW - Public relations practitioners
UR - http://www.scopus.com/inward/record.url?scp=80052940333&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2011.08.014
DO - 10.1016/j.pubrev.2011.08.014
M3 - Article
AN - SCOPUS:80052940333
VL - 37
SP - 384
EP - 391
JO - Public Relations Review
JF - Public Relations Review
SN - 0363-8111
IS - 4
ER -