@inproceedings{df4552244d214fc683738db1a2c349b5,
title = "E-Commerce concerns: Latin American factors in transactional websites",
abstract = "With the fast growth of the Latin America ecommerce industry, it is thus indispensable to design effective applications for e-commerce websites in a Latin American context, by taking into account cultural factors. In this paper, we conduct an empirical study of different platforms from an exponential business sector. This paper presents initial evidence in support of our argument that interfaces that display characteristics relevant to specific sides of four of Hofstede's cultural dimensions increase usability for all users.",
keywords = "Cultural dimensions, E-Commerce, Transactional websites, Usability, Usability evaluation",
author = "Arancibia, {Jaime Diaz} and RUSU, {ALEXANDRU CRISTIAN} and Cristian Barria and Cesar Collazos",
year = "2015",
month = may,
day = "26",
doi = "10.1109/ITNG.2015.127",
language = "English",
series = "Proceedings - 12th International Conference on Information Technology: New Generations, ITNG 2015",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "744--745",
editor = "Shahram Latifi and Glauco Carneiro and Narayan Debnath and Ray Hashemi and Teruya Minamoto and Kohei Arai and Yenumula Reddy and Kashif Saleem and {Vieira Dias}, {Luiz Alberto} and Fangyan Shen and Christoph Thuemmler",
booktitle = "Proceedings - 12th International Conference on Information Technology",
note = "null ; Conference date: 13-04-2015 Through 15-04-2015",
}