E-Commerce concerns: Latin American factors in transactional websites

Jaime Diaz Arancibia, ALEXANDRU CRISTIAN RUSU , Cristian Barria, Cesar Collazos

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

With the fast growth of the Latin America ecommerce industry, it is thus indispensable to design effective applications for e-commerce websites in a Latin American context, by taking into account cultural factors. In this paper, we conduct an empirical study of different platforms from an exponential business sector. This paper presents initial evidence in support of our argument that interfaces that display characteristics relevant to specific sides of four of Hofstede's cultural dimensions increase usability for all users.

Original languageEnglish
Title of host publicationProceedings - 12th International Conference on Information Technology
Subtitle of host publicationNew Generations, ITNG 2015
EditorsShahram Latifi, Glauco Carneiro, Narayan Debnath, Ray Hashemi, Teruya Minamoto, Kohei Arai, Yenumula Reddy, Kashif Saleem, Luiz Alberto Vieira Dias, Fangyan Shen, Christoph Thuemmler
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages744-745
Number of pages2
ISBN (Electronic)9781479988273
DOIs
StatePublished - 26 May 2015
Event12th International Conference on Information Technology: New Generations, ITNG 2015 - Las Vegas, United States
Duration: 13 Apr 201515 Apr 2015

Publication series

NameProceedings - 12th International Conference on Information Technology: New Generations, ITNG 2015

Conference

Conference12th International Conference on Information Technology: New Generations, ITNG 2015
CountryUnited States
CityLas Vegas
Period13/04/1515/04/15

Keywords

  • Cultural dimensions
  • E-Commerce
  • Transactional websites
  • Usability
  • Usability evaluation

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