TY - GEN
T1 - Evaluating Online Travel Agencies’ Usability
T2 - 10th International Conference on Social Computing and Social Media, SCSM 2018 Held as Part of HCI International 2018
AU - Rusu, Cristian
AU - Rusu, Virginica
AU - Quiñones, Daniela
AU - Roncagliolo, Silvana
AU - Rusu, Virginia Zaraza
N1 - Publisher Copyright:
© 2018, Springer International Publishing AG, part of Springer Nature.
PY - 2018
Y1 - 2018
N2 - Online travel agencies’ customers have nowadays a wide range of alternatives and are more demanding. Usability is a basic attribute in software quality. Heuristic evaluation is arguably the most popular usability inspection method, well-known and widely used. A heuristic evaluation may be performed based on generic or specific heuristics. Many sets of specific (usually domain-related) usability heuristics were published. Heuristic quality scales to validate and/or evaluate new heuristics were proposed. The paper analyzes evaluators’ perception on three sets of usability heuristics, when evaluating the same product: Nielsen’s generic heuristics, a set of cultural-oriented heuristics for e-Commerce, and a set of heuristics for smartphones applications (SMASH). We made an experiment with 38 Computer Science students, enrolled in a Human-Computer Interaction introductory course, using the online travel agency Expedia.com as case study; the web and mobile versions were evaluated. We assessed students’ perception based on a questionnaire that rates each heuristic individually (Utility, Clarity, Ease of use, Necessity of additional checklist), but also the set of heuristics as a whole (Easiness, Intention of future use, Completeness).
AB - Online travel agencies’ customers have nowadays a wide range of alternatives and are more demanding. Usability is a basic attribute in software quality. Heuristic evaluation is arguably the most popular usability inspection method, well-known and widely used. A heuristic evaluation may be performed based on generic or specific heuristics. Many sets of specific (usually domain-related) usability heuristics were published. Heuristic quality scales to validate and/or evaluate new heuristics were proposed. The paper analyzes evaluators’ perception on three sets of usability heuristics, when evaluating the same product: Nielsen’s generic heuristics, a set of cultural-oriented heuristics for e-Commerce, and a set of heuristics for smartphones applications (SMASH). We made an experiment with 38 Computer Science students, enrolled in a Human-Computer Interaction introductory course, using the online travel agency Expedia.com as case study; the web and mobile versions were evaluated. We assessed students’ perception based on a questionnaire that rates each heuristic individually (Utility, Clarity, Ease of use, Necessity of additional checklist), but also the set of heuristics as a whole (Easiness, Intention of future use, Completeness).
KW - Heuristic evaluation
KW - Heuristic quality
KW - Online travel agency
KW - Usability heuristics
UR - http://www.scopus.com/inward/record.url?scp=85050522996&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-91521-0_10
DO - 10.1007/978-3-319-91521-0_10
M3 - Conference contribution
AN - SCOPUS:85050522996
SN - 9783319915203
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 121
EP - 130
BT - Social Computing and Social Media. User Experience and Behavior - 10th International Conference, SCSM 2018, Held as Part of HCI International 2018, Proceedings
A2 - Meiselwitz, Gabriele
PB - Springer Verlag
Y2 - 15 July 2018 through 20 July 2018
ER -