TY - JOUR
T1 - Experimental validation of a set of cultural-oriented usability heuristics
T2 - e-Commerce websites evaluation
AU - Díaz, Jaime
AU - Rusu, Cristian
AU - Collazos, César A.
N1 - Funding Information:
The authors would like to thank all the participants involved in the experiments that the present study required, especially the members of the “UseCV” Research Group. The work was highly supported by the School of Informatics Engineering (Escuela de Ingeniería Informática) of the Pontifical Catholic University of Valparaiso (Pontificia Universidad Católica de Valparaíso — PUCV) — Chile. Jaime Díaz has been granted the PUCV 2013–2014 and 2014–2015 Graduate Scholarship.
Publisher Copyright:
© 2016 Elsevier B.V.
PY - 2017/2/1
Y1 - 2017/2/1
N2 - With the fast growth of the Latin America electronic commerce (e-Commerce), it is indispensable to design effective websites. Evaluating usability issues allows improving the design. One popular method for detecting usability problems is the heuristic evaluation, in which evaluators employ a set of usability heuristics as a guide. Using proper heuristics is highly relevant. In this paper, we present a set of 12 cultural-oriented usability heuristics, developed iteratively, and validated, in their final step, on e-Commerce websites. The evidence supports our argument that websites which display characteristics relevant to specific issues of the four Hofstede's cultural dimensions improve their usability.
AB - With the fast growth of the Latin America electronic commerce (e-Commerce), it is indispensable to design effective websites. Evaluating usability issues allows improving the design. One popular method for detecting usability problems is the heuristic evaluation, in which evaluators employ a set of usability heuristics as a guide. Using proper heuristics is highly relevant. In this paper, we present a set of 12 cultural-oriented usability heuristics, developed iteratively, and validated, in their final step, on e-Commerce websites. The evidence supports our argument that websites which display characteristics relevant to specific issues of the four Hofstede's cultural dimensions improve their usability.
KW - Cultural-oriented design
KW - Experimental validation
KW - Heuristic evaluation
KW - Usability
KW - Usability heuristics
KW - e-Commerce
UR - http://www.scopus.com/inward/record.url?scp=84994225730&partnerID=8YFLogxK
U2 - 10.1016/j.csi.2016.09.013
DO - 10.1016/j.csi.2016.09.013
M3 - Article
AN - SCOPUS:84994225730
VL - 50
SP - 160
EP - 178
JO - Computer Standards and Interfaces
JF - Computer Standards and Interfaces
SN - 0920-5489
ER -