TY - JOUR
T1 - Experimental validation of a set of cultural-oriented usability heuristics
T2 - e-Commerce websites evaluation
AU - Díaz, Jaime
AU - RUSU , ALEXANDRU CRISTIAN
AU - Collazos, César A.
PY - 2017/2/1
Y1 - 2017/2/1
N2 - With the fast growth of the Latin America electronic commerce (e-Commerce), it is indispensable to design effective websites. Evaluating usability issues allows improving the design. One popular method for detecting usability problems is the heuristic evaluation, in which evaluators employ a set of usability heuristics as a guide. Using proper heuristics is highly relevant. In this paper, we present a set of 12 cultural-oriented usability heuristics, developed iteratively, and validated, in their final step, on e-Commerce websites. The evidence supports our argument that websites which display characteristics relevant to specific issues of the four Hofstede's cultural dimensions improve their usability.
AB - With the fast growth of the Latin America electronic commerce (e-Commerce), it is indispensable to design effective websites. Evaluating usability issues allows improving the design. One popular method for detecting usability problems is the heuristic evaluation, in which evaluators employ a set of usability heuristics as a guide. Using proper heuristics is highly relevant. In this paper, we present a set of 12 cultural-oriented usability heuristics, developed iteratively, and validated, in their final step, on e-Commerce websites. The evidence supports our argument that websites which display characteristics relevant to specific issues of the four Hofstede's cultural dimensions improve their usability.
KW - Cultural-oriented design
KW - e-Commerce
KW - Experimental validation
KW - Heuristic evaluation
KW - Usability
KW - Usability heuristics
UR - http://www.scopus.com/inward/record.url?scp=84994225730&partnerID=8YFLogxK
U2 - 10.1016/j.csi.2016.09.013
DO - 10.1016/j.csi.2016.09.013
M3 - Article
AN - SCOPUS:84994225730
VL - 50
SP - 160
EP - 178
JO - Computer Standards and Interfaces
JF - Computer Standards and Interfaces
SN - 0920-5489
ER -