Experimental validation of a set of cultural-oriented usability heuristics: e-Commerce websites evaluation

Jaime Díaz, ALEXANDRU CRISTIAN RUSU , César A. Collazos

Research output: Contribution to journalArticlepeer-review

32 Scopus citations

Abstract

With the fast growth of the Latin America electronic commerce (e-Commerce), it is indispensable to design effective websites. Evaluating usability issues allows improving the design. One popular method for detecting usability problems is the heuristic evaluation, in which evaluators employ a set of usability heuristics as a guide. Using proper heuristics is highly relevant. In this paper, we present a set of 12 cultural-oriented usability heuristics, developed iteratively, and validated, in their final step, on e-Commerce websites. The evidence supports our argument that websites which display characteristics relevant to specific issues of the four Hofstede's cultural dimensions improve their usability.

Original languageEnglish
Pages (from-to)160-178
Number of pages19
JournalComputer Standards and Interfaces
Volume50
DOIs
StatePublished - 1 Feb 2017

Keywords

  • Cultural-oriented design
  • e-Commerce
  • Experimental validation
  • Heuristic evaluation
  • Usability
  • Usability heuristics

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