Representaciones del Género Femenino en Medios de Comunicación Digitales vía Análisis Crítico del Discurso: Un Caso de Estudio

Translated title of the contribution: Female gender representations in digital mass media via discourse analysis: A case study

Stefanie Niklander, Ricardo Soto, Broderick Crawford

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The goal of this work is to reveal the discursive strategies that employ the digital platform of a Chilean mass media to represent the female gender and the corresponding people interaction on social networks with respect to the news. This is important because if we can detect the existence of male hegemony, we could conclude that it is a prevailing ideology and thus corroborate the existence of a patriarchal order in the national press. We take as a starting point that mass media constitute a privileged access platform, because through language they spread a particular world vision, even though the press - as publicly representation - intend to accommodate a wide and heterogeneous set of speeches. The mass media, as active agents in social processes, target imagined, massive, and diverse audiences, because through its discourse, they present fragments and perspectives of the 'reality' with which hide, describe, make visible, ignore or reinforce constructions and ideologies. When analyzing the modes of representation of the female gender, we observe how they refer to the women, generating an important and motivating challenge that will allow us to detect and describe how the subordination of the female gender is manifested in a particular social time.

Translated title of the contributionFemale gender representations in digital mass media via discourse analysis: A case study
Original languageSpanish
Title of host publication2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9789899843455
DOIs
StatePublished - 28 Jul 2015
Externally publishedYes
Event10th Iberian Conference on Information Systems and Technologies, CISTI 2015 - Aveiro, Portugal
Duration: 17 Jun 201520 Jun 2015

Publication series

Name2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015

Conference

Conference10th Iberian Conference on Information Systems and Technologies, CISTI 2015
Country/TerritoryPortugal
CityAveiro
Period17/06/1520/06/15

Fingerprint

Dive into the research topics of 'Female gender representations in digital mass media via discourse analysis: A case study'. Together they form a unique fingerprint.

Cite this