Identifying Opinion Leaders on Social Networks Through Milestones Definition

Fabian Riquelme, Pablo Gonzalez-Cantergiani, David Hans, RODOLFO HUMBERTO VILLARROEL ACEVEDO, Roberto Munoz

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

A key problem in social network analysis is identifying influential users within a social network. To address this problem, numerous centrality measures have been defined to automatically state rankings of the users. In this article, we define the MilestonesRank, a new measure to detect opinion leaders, an important type of influential users focused on specific topics. This measure considers two parameters that can be freely adjusted depending on the needs of the analyst, namely, the interest and the exclusivity of the users regarding some specific topic. Every topic is bounded by a list of milestones over a period of time of several weeks or even months. We compare this measure with other classic measures to find opinion leaders in a real case study using the Twitter network. Our experiments show that the new measure allows us to find relevant opinion leaders that other measures are not able to detect.

Original languageEnglish
Article number8734071
Pages (from-to)75670-75677
Number of pages8
JournalIEEE Access
Volume7
DOIs
StatePublished - 1 Jan 2019

Keywords

  • Centrality
  • influential user
  • opinion dynamics
  • opinion leader
  • social network
  • Twitter

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