Interactividad en sitios web de medios: Buscando nuevas formas de diálogo con sus usuarios

Translated title of the contribution: Media web sites interactivity: Searching new ways to dialog with their users

Magaly Varas-Alarcón, CRISTIAN AUGUSTO GONZALEZ ARIAS

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Currently the media have made many new tools on their websites in order to broaden the dialogue with its users, a feature that has been called interactivity. The objective of this research is to describe the interactive resources of Chilean media websites. The analysis was conducted at 20 sites using a pattern of six dimensions with interactive forms which are today using identified. The findings indicate that digital media Chileans are expanding the possibilities of dialogue with users on social media, especially Twitter and Facebook, and the media-user interaction is monological, that is to say, from the media to the user, but with very low feedback.

Translated title of the contributionMedia web sites interactivity: Searching new ways to dialog with their users
Original languageSpanish
Pages (from-to)549-566
Number of pages18
JournalEstudios Sobre el Mensaje Periodistico
Volume22
Issue number1
DOIs
StatePublished - 1 Jan 2016

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