Proposing a SX Model with Cultural Factors

Student eXperience (SX) is a particular case of Customer eXperience (CX). It consists of all the physical and emotional perceptions that a student or future student experiences in response to interaction with products, systems, or services provided by a Higher Education Institution (HEI). SX has three dimensions: (1) social, (2) educational, and (3) personal. Currently, there is a lack of studies that address cultural aspects as an impact factor in the SX dimensions. The development of a model that encompasses these aspects would serve to develop solutions that improve the quality of education and the student’s overall well-being. A holistic SX model would better address the student’s environmental problems, and the SX evaluation. We present a proposal for a holistic SX model focused on undergraduate students that includes culture as a factor related to the SX dimensions. This model allows for developing holistic student solutions that could increase the HEIs perceived quality, student academic performance, and retention rates.