TY - GEN
T1 - Representaciones del Género Femenino en Medios de Comunicación Digitales vía Análisis Crítico del Discurso
AU - Niklander, Stefanie
AU - Soto, Ricardo
AU - Crawford, Broderick
N1 - Publisher Copyright:
© 2015 AISTI.
PY - 2015/7/28
Y1 - 2015/7/28
N2 - The goal of this work is to reveal the discursive strategies that employ the digital platform of a Chilean mass media to represent the female gender and the corresponding people interaction on social networks with respect to the news. This is important because if we can detect the existence of male hegemony, we could conclude that it is a prevailing ideology and thus corroborate the existence of a patriarchal order in the national press. We take as a starting point that mass media constitute a privileged access platform, because through language they spread a particular world vision, even though the press - as publicly representation - intend to accommodate a wide and heterogeneous set of speeches. The mass media, as active agents in social processes, target imagined, massive, and diverse audiences, because through its discourse, they present fragments and perspectives of the 'reality' with which hide, describe, make visible, ignore or reinforce constructions and ideologies. When analyzing the modes of representation of the female gender, we observe how they refer to the women, generating an important and motivating challenge that will allow us to detect and describe how the subordination of the female gender is manifested in a particular social time.
AB - The goal of this work is to reveal the discursive strategies that employ the digital platform of a Chilean mass media to represent the female gender and the corresponding people interaction on social networks with respect to the news. This is important because if we can detect the existence of male hegemony, we could conclude that it is a prevailing ideology and thus corroborate the existence of a patriarchal order in the national press. We take as a starting point that mass media constitute a privileged access platform, because through language they spread a particular world vision, even though the press - as publicly representation - intend to accommodate a wide and heterogeneous set of speeches. The mass media, as active agents in social processes, target imagined, massive, and diverse audiences, because through its discourse, they present fragments and perspectives of the 'reality' with which hide, describe, make visible, ignore or reinforce constructions and ideologies. When analyzing the modes of representation of the female gender, we observe how they refer to the women, generating an important and motivating challenge that will allow us to detect and describe how the subordination of the female gender is manifested in a particular social time.
KW - Discourse Analysis
KW - Gender
KW - Mass Media
KW - Representations
UR - http://www.scopus.com/inward/record.url?scp=84943311431&partnerID=8YFLogxK
U2 - 10.1109/CISTI.2015.7170610
DO - 10.1109/CISTI.2015.7170610
M3 - Conference contribution
AN - SCOPUS:84943311431
T3 - 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
BT - 2015 10th Iberian Conference on Information Systems and Technologies, CISTI 2015
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 17 June 2015 through 20 June 2015
ER -