TY - JOUR
T1 - Technical Rationality And Leadership
T2 - Analysis Of The Banner Format In The Public Policy Offer
AU - Yáñez-Urbina, Cristopher
AU - REYES ESPEJO, MARIA ISABEL
N1 - Publisher Copyright:
© 2019. All Rights Reserved.
PY - 2019
Y1 - 2019
N2 - Within the framework of the implementation of the neoliberal project in Chile, we investigate the communicational and political implications of the presence of the banner format in the promotion of plans, programs and social projects available in the public offering on the websites of the Government Ministries of Chile. We discuss three aspects: the development of an Electronic Government; the distinction between advertising and publicity; and the technical rationality that its use is observed. We conclude that this format is not driven by technological development but by a series of changes in both the political system and the country's culture. So its articulation with technologies is developed as a way to optimally manage changes, resulting in the emergence of a type of subject that, inspired by the figures of the “entrepreneurial self” and the “citizen credit card”, is called as “on-line citizen”.
AB - Within the framework of the implementation of the neoliberal project in Chile, we investigate the communicational and political implications of the presence of the banner format in the promotion of plans, programs and social projects available in the public offering on the websites of the Government Ministries of Chile. We discuss three aspects: the development of an Electronic Government; the distinction between advertising and publicity; and the technical rationality that its use is observed. We conclude that this format is not driven by technological development but by a series of changes in both the political system and the country's culture. So its articulation with technologies is developed as a way to optimally manage changes, resulting in the emergence of a type of subject that, inspired by the figures of the “entrepreneurial self” and the “citizen credit card”, is called as “on-line citizen”.
KW - Banner
KW - Electronic government
KW - Neoliberalism
KW - Public policies
UR - http://www.scopus.com/inward/record.url?scp=85106583136&partnerID=8YFLogxK
U2 - 10.5565/rev/athenea.2311
DO - 10.5565/rev/athenea.2311
M3 - Article
AN - SCOPUS:85106583136
VL - 19
SP - 1
EP - 21
JO - Athenea Digital
JF - Athenea Digital
SN - 1578-8946
IS - 2
M1 - e2311
ER -