TY - JOUR
T1 - The Promoter, Celebrity, and Joker Roles in Journalists’ Social Media Performance
AU - MELLADO RUIZ, CLAUDIA ANDREA
AU - Hermida, Alfred
N1 - Publisher Copyright:
© The Author(s) 2021.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2021
Y1 - 2021
N2 - One of the main challenges of studying journalistic roles in social media practice is that the profession’s conceptual boundaries have become increasingly blurred. Social media has developed as a space used by audiences to consume, share, and discuss news and information, offering novel locations for journalists to intervene at professional and personal levels and in private and public spheres. This article takes the “journalistic ego” domain as its starting point to examine how journalists perform three specific roles on social media: the promoter, the celebrity, and the joker. To investigate these roles in journalistic performance, the article situates their emergence and operationalization in a broader epistemological context, examining how journalists engage with, contest, and/or diverge from different professional norms and practices, as well as the conflict between traditional and social media-specific roles of journalists.
AB - One of the main challenges of studying journalistic roles in social media practice is that the profession’s conceptual boundaries have become increasingly blurred. Social media has developed as a space used by audiences to consume, share, and discuss news and information, offering novel locations for journalists to intervene at professional and personal levels and in private and public spheres. This article takes the “journalistic ego” domain as its starting point to examine how journalists perform three specific roles on social media: the promoter, the celebrity, and the joker. To investigate these roles in journalistic performance, the article situates their emergence and operationalization in a broader epistemological context, examining how journalists engage with, contest, and/or diverge from different professional norms and practices, as well as the conflict between traditional and social media-specific roles of journalists.
KW - celebrity
KW - joker
KW - journalism
KW - professional roles
KW - promoter
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=85101041551&partnerID=8YFLogxK
U2 - 10.1177/2056305121990643
DO - 10.1177/2056305121990643
M3 - Article
AN - SCOPUS:85101041551
VL - 7
JO - Social Media and Society
JF - Social Media and Society
SN - 2056-3051
IS - 1
ER -