Universal usability in mass media via discourse analysis: A Case Study

Stefanie Niklander, Ricardo Soto, Broderick Crawford

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The Mass Media involve mechanisms that are intended to reach a wide audience by means of radio, television, newspapers, and Internet, among others. The Mass Media are also responsible for providing the suitable perception of news from different areas such as for instance politics, business, crime, or technology. However, this perception is often manipulated in order to accommodate the information according to a given criteria. This manipulation of the information is suddenly not captured by everyone causing a distortion of the real scenario. In this paper, we illustrate how the use of discourse analysis can improve understanding of such hidden information. We present a case study where this methodology is effectively used to analyze the information provided by news about a social phenomena related to the dehumanization of the female gender. Interesting results are discussed about how this useful methodology could be used to detect communication products that are not usable nor understandable for a wide audience.

Original languageEnglish
Title of host publicationHCI International 2015 – Posters Extended Abstracts - International Conference, HCI International 2015, Proceedings
EditorsConstantine Stephanidis
PublisherSpringer Verlag
Number of pages4
ISBN (Print)9783319213798
StatePublished - 2015
Event17th International Conference on Human Computer Interaction, HCI 2015 - Los Angeles, United States
Duration: 2 Aug 20157 Aug 2015

Publication series

NameCommunications in Computer and Information Science
ISSN (Print)1865-0929


Conference17th International Conference on Human Computer Interaction, HCI 2015
Country/TerritoryUnited States
CityLos Angeles


  • Discourse analysis
  • Mass Media
  • Universal usability


Dive into the research topics of 'Universal usability in mass media via discourse analysis: A Case Study'. Together they form a unique fingerprint.

Cite this