Assessing the customer eXperience based on quantitative data: Virtual travel agencies

Virginica Rusu, Cristian Rusu, Daniel Guzmán, Diego Espinoza, Daniel Rojas, Silvana Roncagliolo, Daniela Quiñones

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

3 Citas (Scopus)

Resumen

Usability is a key concept that refers not only to software systems, but also to products and services. User eXperience (UX) extends the usability concept. The broader concept of Customer eXperience (CX) is emerging. There are well established usability evaluation methods, but evaluating UX is more challenging. UX evaluation methods are also able to evaluate some CX aspects; some others require specific methods. The paper analyzes quantitative data on customers’ opinion, freely available at two virtual travel agencies’ websites.

Idioma originalInglés
Título de la publicación alojadaDesign, User Experience, and Usability
Subtítulo de la publicación alojadaDesign Thinking and Methods - 5th International Conference, DUXU 2016 Held as Part of HCI International 2016, Proceedings
EditoresAaron Marcus
EditorialSpringer Verlag
Páginas499-508
Número de páginas10
ISBN (versión impresa)9783319404080
DOI
EstadoPublicada - 2016
Publicado de forma externa
Evento5th International Conference on Design, User Experience, and Usability, DUXU 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016 - Toronto, Canadá
Duración: 17 jul 201622 jul 2016

Serie de la publicación

NombreLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volumen9746
ISSN (versión impresa)0302-9743
ISSN (versión digital)1611-3349

Conferencia

Conferencia5th International Conference on Design, User Experience, and Usability, DUXU 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016
País/TerritorioCanadá
CiudadToronto
Período17/07/1622/07/16

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