Commercial discourse

Carmen López Ferrero, Cristian González Arias

Producción científica: Capítulo del libro/informe/acta de congresoCapítulorevisión exhaustiva

Resumen

Commercial discourse can be defined by a double objective: on the one hand, selling a product or a service to obtain an economic benefit, and on the other hand, managing this sale and purchase activity at a communicative level. Therefore, the pragmatic effectiveness of this discourse is based on the achievement of these two goals: (a) selling the service or product that constitutes its registered name, and (b) organizing the communicative activity both inside and outside the company with the customers and other commercial entities.

Idioma originalInglés
Título de la publicación alojadaThe Routledge Handbook of Hispanic Applied Linguistics
EditorialTaylor and Francis
Páginas512-530
Número de páginas19
ISBN (versión digital)9781134691418
ISBN (versión impresa)9780415813785
DOI
EstadoPublicada - 1 ene. 2014

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