The COVID-19 pandemic is one of the worst public health crises in Brazil and the world that has ever been faced. One of the main challenges that the healthcare systems have when decision-making is that the protocols tested in other epidemics do not guarantee success in controlling the spread of COVID-19, given its complexity. In this context, an effective response to guide the competent authorities in adopting public policies to fight COVID-19 depends on thoughtful analysis and effective data visualization, ideally based on different data sources. In this paper, we discuss and provide tools that can be helpful using data analytics to respond to the COVID-19 outbreak in Recife, Brazil. We use exploratory data analysis and inferential study to determine the trend changes in COVID-19 cases and their effective or instantaneous reproduction numbers. According to the data obtained of confirmed COVID-19 cases disaggregated at a regional level in this zone, we note a heterogeneous spread in most megaregions in Recife, Brazil. When incorporating quarantines decreed, effectiveness is detected in the regions. Our results indicate that the measures have effectively curbed the spread of the disease in Recife, Brazil. However, other factors can cause the effective reproduction number to not be within the expected ranges, which must be further studied.