De la hegemonía digital a la derrota electoral: majority illusion en el plebiscito constitucional chileno

Pedro Santander, Claudio Elórtegui-Gómez, Héctor Allende-Cid, Pedro Alfaro-Faccio, Sebastián Rodríguez

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

1 Cita (Scopus)

Resumen

This article analyzes the digital campaign within that supporters from a new Constitution for Chile and defenders of the one drafted during Pinochet's dictatorship carried out on Twitter, in the context of the Approval or Rejection plebiscite held in October 2020, in which78.27% ofvoters approvedto drafta new one. Our digitalanalysis operated on two levels: the so-called selective approach, which is volumetric and analyzes specific topics such as relevant users, tags, hashtags, and trending topics and, second, the entire field approach, which looks at the topological characteristics of the network structure. Although the defenders of the status quo conducted a campaign that was a success from the volumetric point of view, our holistic analysis shows that that same success generated digital homophily (Boutyline & Willer, 2016) on the basis of which a majority illusion was built (Lerman and others, 2016).

Título traducido de la contribuciónFrom digital hegemony to electoral defeat: majority illusion in the Chilean constitutional plebiscite
Idioma originalEspañol
Páginas (desde-hasta)70-94
Número de páginas25
PublicaciónCuadernos.info
Volumen53
DOI
EstadoPublicada - 2022

Palabras clave

  • digital campaign
  • digital homophilia
  • mayority illusion
  • plebiscite
  • topological analysis
  • volumetric analysis

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