E-Commerce concerns: Latin American factors in transactional websites

Jaime Diaz Arancibia, Cristian Rusu, Cristian Barria, Cesar Collazos

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

2 Citas (Scopus)

Resumen

With the fast growth of the Latin America ecommerce industry, it is thus indispensable to design effective applications for e-commerce websites in a Latin American context, by taking into account cultural factors. In this paper, we conduct an empirical study of different platforms from an exponential business sector. This paper presents initial evidence in support of our argument that interfaces that display characteristics relevant to specific sides of four of Hofstede's cultural dimensions increase usability for all users.

Idioma originalInglés
Título de la publicación alojadaProceedings - 12th International Conference on Information Technology
Subtítulo de la publicación alojadaNew Generations, ITNG 2015
EditoresShahram Latifi, Glauco Carneiro, Narayan Debnath, Ray Hashemi, Teruya Minamoto, Kohei Arai, Yenumula Reddy, Kashif Saleem, Luiz Alberto Vieira Dias, Fangyan Shen, Christoph Thuemmler
EditorialInstitute of Electrical and Electronics Engineers Inc.
Páginas744-745
Número de páginas2
ISBN (versión digital)9781479988273
DOI
EstadoPublicada - 26 may. 2015
Publicado de forma externa
Evento12th International Conference on Information Technology: New Generations, ITNG 2015 - Las Vegas, Estados Unidos
Duración: 13 abr. 201515 abr. 2015

Serie de la publicación

NombreProceedings - 12th International Conference on Information Technology: New Generations, ITNG 2015

Conferencia

Conferencia12th International Conference on Information Technology: New Generations, ITNG 2015
País/TerritorioEstados Unidos
CiudadLas Vegas
Período13/04/1515/04/15

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