TY - GEN
T1 - E-Commerce concerns
T2 - 12th International Conference on Information Technology: New Generations, ITNG 2015
AU - Arancibia, Jaime Diaz
AU - Rusu, Cristian
AU - Barria, Cristian
AU - Collazos, Cesar
N1 - Publisher Copyright:
© 2015 IEEE.
PY - 2015/5/26
Y1 - 2015/5/26
N2 - With the fast growth of the Latin America ecommerce industry, it is thus indispensable to design effective applications for e-commerce websites in a Latin American context, by taking into account cultural factors. In this paper, we conduct an empirical study of different platforms from an exponential business sector. This paper presents initial evidence in support of our argument that interfaces that display characteristics relevant to specific sides of four of Hofstede's cultural dimensions increase usability for all users.
AB - With the fast growth of the Latin America ecommerce industry, it is thus indispensable to design effective applications for e-commerce websites in a Latin American context, by taking into account cultural factors. In this paper, we conduct an empirical study of different platforms from an exponential business sector. This paper presents initial evidence in support of our argument that interfaces that display characteristics relevant to specific sides of four of Hofstede's cultural dimensions increase usability for all users.
KW - Cultural dimensions
KW - E-Commerce
KW - Transactional websites
KW - Usability
KW - Usability evaluation
UR - http://www.scopus.com/inward/record.url?scp=84936806117&partnerID=8YFLogxK
U2 - 10.1109/ITNG.2015.127
DO - 10.1109/ITNG.2015.127
M3 - Conference contribution
AN - SCOPUS:84936806117
T3 - Proceedings - 12th International Conference on Information Technology: New Generations, ITNG 2015
SP - 744
EP - 745
BT - Proceedings - 12th International Conference on Information Technology
A2 - Latifi, Shahram
A2 - Arai, Kohei
A2 - Carneiro, Glauco
A2 - Debnath, Narayan
A2 - Vieira Dias, Luiz Alberto
A2 - Hashemi, Ray
A2 - Minamoto, Teruya
A2 - Reddy, Yenumula
A2 - Saleem, Kashif
A2 - Shen, Fangyan
A2 - Thuemmler, Christoph
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 13 April 2015 through 15 April 2015
ER -