Online travel agencies as social media: Analyzing customers’ opinions

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

4 Citas (Scopus)

Resumen

Online travel agencies generate online communities. Travelers share their opinions, comment on their experiences, and quantitatively evaluate services. Their quantitative and qualitative reviews offer valuable information for other potential travelers. The paper analyzes customers’ (quantitative) opinions extracted from www.hotelclub.com in February 2016, before the website was closed. Data relationships and trends are identified and interpreted as Customer eXperience outcomes.

Idioma originalInglés
Título de la publicación alojadaSocial Computing and Social Media
Subtítulo de la publicación alojadaHuman Behavior - 9th International Conference, SCSM 2017 Held as Part of HCI International 2017, Proceedings
EditoresGabriele Meiselwitz
EditorialSpringer Verlag
Páginas200-209
Número de páginas10
ISBN (versión impresa)9783319585581
DOI
EstadoPublicada - 1 ene 2017
Evento9th International Conference on Social Computing and Social Media, SCSM 2017 held as part of the 19th International Conference on Human-Computer Interaction, HCI International 2017 - Vancouver, Canadá
Duración: 9 jul 201714 jul 2017

Serie de la publicación

NombreLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volumen10282 LNCS
ISSN (versión impresa)0302-9743
ISSN (versión digital)1611-3349

Conferencia

Conferencia9th International Conference on Social Computing and Social Media, SCSM 2017 held as part of the 19th International Conference on Human-Computer Interaction, HCI International 2017
PaísCanadá
CiudadVancouver
Período9/07/1714/07/17

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