Responsabilidad social empresarial en las pequeñas y medianas empresas latinoamericanas

Corporate Social Responsibility (CSR) is a new vision of the strategic management and corporate ethics of organizations, where technological, economic and cultural change have re-defined the relationship that organizations have with their public and the environment. Considering small and medium enterprises (SAMES) as a transcendental element in Latin American economy and social composition, this work reviews and analyzes the role that CSR can play in the management of their intangibles and in the production of value within this type of business format. Through an analysis linked to organizational phenomena, this study discusses both the difficulties and the advantages that small and medium enterprises present for adopting these strategies, as well as the importance of professionalizing business and communications management within each of them.